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Easy Learn Java: Programming Articles, Examples and Tips - Page 93


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Web Design: Buy and Use a Mailing List - Headaches Forever...

Go to all tips in Web development, tech, marketing, securi
Web development: mailing lists
Buy and Use a Mailing List - Headaches Forever...

by
Robert Leggett
Copyright (c) October 2003

In May2003 issue of "CyberSpaceMarketeer!" I felt really great about buying and using a Mailing List from a very well-known, trustworthy InternetGuru.

In June2003 issue of "CyberSpaceMarketeer!" I told how the sh** really hit the fan after using this "trusted" resource.

Now...I want to tell you more about my decision to never again purchase and use a mailing list. And...no...I don't care WHO is hawking it.

I changed hosts. [Always back-up your website on your home system. Always download email to your home system. Makes it EZ to move to a new host if your current one has any problems whatsoever. They did not believe in or practice the American legal precedent one is "innocent until proven guilty." They accused me of spa mming. They immediately disconnected my service. No investigation. No hearing my side of it. Just "snip"!

Well...I got back up and running with a far superior hosting service...but their servers cannot handle much bulk emailing. We are working with them and will soon move one of our domains to another hosting service. We anticipate much growth in our email databases.
The new hosting service is excellent in every way... Far superior to the service I was getting with the "trigger-happy" one. I searched totally outside the generally-accepted "recommendations" of the "InternetMarketingGuruClub." I thought independently and found what I considered my best option at the time.

OK...so much for not following the crowd and doing my own research and independent thinking...independent thinking is not that difficult...even for somebody like myself with only a "normal" IQ!

So.....what happened since being seduced into the gross error of buying and using a mailing list...from a "trusted" guru?

Well...within a week I got a piece of SP AM which said since I had bought a list, now they could put my name on another list. They would sell my name to other suckers who decide to purchase mailing lists from a "trusted" InternetGuru! About once or twice a week now, I get spam from someone who purchased a mailing list from the same list-pimp. If this ever gets totally out of hand...I will simply delete my mailbox after informing others I want to hear from that I have a new mailbox. When you own your own domain name and host it where you have total control, it is EZ to control this sh**!

OK..still not convinced from my personal experience? You have been guaranteed by some service provider you will never have any problems with spa m complaints? Did you know that these services are generally black-listed simply because they practice sending s pam. Your message will not reach its recipient. These are the semi-legit ones. The rogues are the ones who forge signatures and send out through such addresses as SkrU@y... Will recipients really take you seriously if you employ such means?

Yes...I am a "newbie" just like many of you subscribers. But...I do give credence to the olde saying, "SkrMe once, shame on you...ScrMe twice, shame on me!"

The only way to go - build a secure opt-in or double opt-in list. I'm not sure how I'm going to do this yet...but I'm researching hard. I must be 100% in control. So this caveat eliminates many possibilities offered by somewhat questionable "gurus" who may profit from my ingenuity and efforts. Am I paranoid? Yes! Will this conservative attitude get in my way to honest commerce? Absolutely not!

I-Marketing Test #1: Always question what the "gurus'" promote. What's in it for them...what's in it for me?

------------------------------------------------------------
Robert Leggett has over ten years experience marketing Dive Adventures over the Internet. Robert works with individuals and business owners globally. He helps them grow their businesses and enrich their lifestyles. Learn more - ( http://www.EarnYourLiving.com ).
Subscribe to his "Free for Life" newsletter - "CyberSpaceMarketeer" - Receive your Free eBook.

*******************************************
More articles for Web developers : Search engines ranking, Technical Side, How To Get More Visitors, How you lose your visitors, My steps to success, Affiliate programs, Visitors by Ezines, Internet Marketting, Make your site known and more READ HERE


4342 bytes more | comments? | Printer Friendly Page  Send to a Friend | Web Design | Score: 0
Posted by jalex on Monday, October 13, 2003 (00:00:00) (2808 reads)

Web Design:

Go to all tips in Web development, tech, marketing, securi
Web development: General Tips
Tips to brand your website

· Include your logo in all pages. Position it at the top left or each page.

· Complement your logo with a tagline or catchy sentence that summarizes your business purpose. For example "Always low prices" is the tagline for Wal-Mart.

· Create a favicon. A favicon is that small graphic that appears next to the URL in the address bar.

· Have a consistent look and feel in all your pages. Use a color scheme and layout that are clearly recognized across your site.

· Have an About Us section, that includes all relevant information about you and your business.

· Include a copyright statement at the bottom of each page.


Tips on website navigation

· Design your pages to load in less than 10 seconds (50Kb maximum size, including pictures).

· Group your navigational options in relevant categories.

· Use common names for your menu options: Home, About Us, Contact Us, Help, Products. Avoid "clever" or "trendy" alternatives.

· If your site uses Flash, provide also an HTML version for users who prefer a less fancy, faster site.

· Provide simple text navigation links at the bottom of long pages, so users don't need to scroll back up.

· Link your logo to your homepage, except in the homepage itself. Put a link to your homepage on all your internal pages.

· Display a "breadcrumb trail"; it is basically the path from the homepage to the page where you are. A breadcrumb trail looks like this: Home > Section > Sub-Section > Page, and it greatly facilitates navigation.

· If your site is too big, provide Search capabilities. Include a search box in the upper right corner of your homepage, and a link to a Search page from your interior pages. Freefind (<http://www.freefind.com> ) offers you a free and powerful
search engine for your site.

· Set your search box to search your site, not to search the web.

· Create a custom error page that displays a simple site map with links to the main sections of your site. That way, you will not lose visitors that have followed a bad link to your site or who have misspelled your URL.
Tips on Layout and Content Presentation

· Save the top of your page for your most important content. Remember: good content must flow to the top.

· Lay out your page with tables, and set the width in percentage terms instead of a fixed number of pixels. That way, your page will always fit the screen, without the need to scroll horizontally.

· Optimize your page to be viewed best at 800x600 (the most popular resolution at the time of this writing).

· Use high contrast for the body of your page: black text on white background, or white text on black background work best.

· Don't use too many different fonts in one page. Also, avoid using small serif fonts (like Times Roman): they are difficult to read from a computer screen. Verdana is the most web-friendly font, since it is wide, clean and easy to read.

· Avoid long blocks of text. Use tools that facilitate scanability, like bullets, subtitles, highlighted keywords, hyperlinks, etc.

· Avoid amateurish features like: numeric page counters, wholesale use of exclamation points, all caps, center justified blocks of text, excessive animated gifs, busy backgrounds, etc.

· Don't use pop-up windows. They distract your visitors and are immediately dismissed as ads.

· Test your site so that it looks good in different browsers and resolutions.


Tips on Writing for the Web

· Write in layman's terms so that everybody can understand your content, unless you're running a technical site for technical people.

· Reading from a screen is painful: use 50% less words than you would use on print.

· If a page is too long, break it into several pages and link to them.

· Don't use font sizes smaller than 10pt. for the body of your page. Specify your fonts in percentage terms instead of pixels, to let users set their own size preferences using their browser's text view options.

· Use a spell checker. Spelling mistakes are embarrassing and hurt credibility.


Tips to Know Your Customers

· Ask for feedback: include a feedback form in your Contact Us page.

· Publish an ezine and include a subscription form in your homepage. Give your customers valuable information and encourage them to contact you.

· Include polls and other tools to gather market intelligence.


Tips on Linking

· Make your links descriptive. They should indicate what the user will be linking to, as opposed to just saying "click here".

· Don't underline anything that is not a link.

· Underline your links and use a consistent color for them across your site (preferably blue).

· Use a different color for visited links, so that your visitors know where they've been (preferably purple or a more subdued tone of the unvisited links color).

· When linking to a non-HTML file, such as Excel, Word or Acrobat, make it evident, by including a small icon next to the link.

· Don't link to "under construction" pages.

· Make sure that your links work and that you don't have broken links. There are free online tools that can help you with this.

· If you use graphic links, don't forget to use the ALT attribute. The ALT attribute should describe what are you linking to.


Tips on how to use graphics

· Optimize your graphics. Use only .gif and .jpg formats. Make your image files as small as possible while maintaining acceptable quality. Use a free online graphics optimization tool.

· Use thumbnails (miniature versions of a picture) and make them clickable to the actual size picture.

· Avoid graphics that look like ads. People ignore them.

· Use the ALT attribute on pictures, even the image is not a link. It helps users with disabilities and people who have turned off graphics.


Tips to optimize your site for the search engines:

· Create short, descriptive page titles, to entice search engine users to click on your links.

· Create a site map containing all your pages, and link to it directly from your homepage. Search engine robots will follow the link to your site map and will most likely add all your pages to the index.

· Decide what the two or three main keywords are for each page (the words you believe search engine users will type to find your page) and repeat them often in your page title, description meta tag and page body.

· Create a Links page and call it Resources. In it, place links to those sites that have agreed to place a reciprocal link to your page. The more inbound links you have from quality sites with a topic related to your site, the better your site will rank with the search engines.

· Use more text than graphics, and minimize the use of Flash and JavaScript. Search engines heavily favor text and will crawl and index your site faster.


For more details on these tips, or for more tips, visit
http://www.theinternetdigest.net .

----------

Mario Sanchez publishes The Internet Digest (
http://www.theinternetdigest.net ), a collection of web design
and Internet marketing tips and resources to help you design a
better website and market it more effectively.
*******************************************
More articles for Web developers : Search engines ranking, Technical Side, How To Get More Visitors, How you lose your visitors, My steps to success, Affiliate programs, Visitors by Ezines, Internet Marketting, Make your site known and more READ HERE


6883 bytes more | 8 comments | Printer Friendly Page  Send to a Friend | Web Design | Score: 5
Posted by jalex on Saturday, October 11, 2003 (14:24:26) (2922 reads)

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