Web development: recipocal
How To Write A High-Profit Autoresponder Series
By Grady Smith
It's the truth!
A strong autoresponder series can instantly double the conversion rate of your
existing sales letter!
No kidding! I've created autoresponders for sales letters that have instantly
pushed a 2% conversion to a 4% conversion with a snap of the fingers.
Yet everywhere I turn I see great sales letters that could do so much better if
they simply added a strong autoresponder and started following up with prospects
over and over again on complete auto-pilot.
You have a sales letter right now, or you're getting ready to have one. Either
way, you'll spend hours polishing it or spend hundreds to have a copywriter work
on it, all with the hope of increasing the sales and profits it produces.
And while that's smart business -- without an autoresponder -- you'll never kick
your conversion rate up as high as it can go.
So you might wonder, what exactly makes a great autoresponder series that takes
those somewhat interested and turns them into rabid "cash in hand" buyers? It's
actually a painless process...
With autoresponders, I usually use 7 messages. Studies have proven this to be
the most effective number for follow-up without completely annoying those that
keep getting message after message from you.
Now with these 7 messages, you have a lot of room to talk about your product.
So what I like to do is break apart each of the messages into separate buying
types I know will be interested in my product.
For instance, there are a lot of different types of people that would use my
copywriting services. One might have an interest in my services because of my
prices. Another might be thinking about hiring me because they like my writing
style. And yet another may be debating about using me because they like the way
I keep writing until they're thrilled with the copy.
Now that's 3 different reasons that people might buy from me. I can think of a
few more too. So what I would do with each of my 7 messages is pick one type of
person -- think about what's stopping them from buying -- and write one message
directly to them.
For instance, my first message in my autoresponder might be written to the
business owner that likes my prices. In this letter, I would go through the
reasons my prices give him or her better bang for their buck. I would talk about
nothing else. Every word of this one autoresponder message would be about my
prices and why they're getting a good deal.
And then, with my next autoresponder message, I might write to the business
owner that likes my guarantee. I would go into deeper detail about it. Explain
it so that he or she has no questions. I would sell the guarantee I offer, and
And I would continue on like this, message after message. Each message would
have a very specific goal -- to convince a certain prospect that they should buy
from me while knocking down objections and diminishing their buying resistance.
Of course, some prospects will have multiple reasons for not buying from you.
But if you find the 7 - 10 main reasons they won't act, and address them with
individual messages, you'll instantly notice an increase in your conversion
while knocking down individual objections on complete auto-pilot.
Grady Smith is a professional copywriter that provides sales letters and
autoresponders for those on a budget. Stop by his website to get free
copywriting tips and find out how he can help you improve your profits:
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